“Less than a year ago, Jennifer Hudson, Amy Poehler, and representatives for [Oprah] Winfrey and Alicia Keys were guests at the White House to discuss a strategy to promote the healthcare law.”
“Many expected this would lead to an advertising blitz full of famous faces. But, with limited exceptions, stars have largely failed to participate in a substantial ad campaign to promote Obama-Care’s new coverage options.”
[...] “Without the overarching celebrity component, White House officials are stepping in to be the face of the enrollment push.”
The Hill, ObamaCare stars fade, February 25, 2014
By Jonathan Easley and Elise Viebeck